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Privacy Policy

Last updated: [REQUIRED — BUSINESS OWNER MUST COMPLETE: date of publication]

This Privacy Policy explains how Dede ("Dede," "we," "us," or "our"), operated by [REQUIRED — BUSINESS OWNER MUST COMPLETE: legal business name and entity type, e.g. "Dede LLC, a [state] limited liability company"], collects, uses, and shares information when you visit madebydede.co (the "Site") or make a purchase from us.

This policy describes only the practices this Site and the third-party services we actually use engage in. It does not describe practices we do not use.

Information We Collect

We collect the following categories of information:

  • Contact information you provide, such as your name, email address, phone number, shipping address, and billing address.
  • Order information, including products purchased, order history, and communications about your order.
  • Payment information. We do not directly collect or store full payment card numbers. Payment is processed by Shopify Payments and/or other payment processors made available through Shopify's checkout, who collect and process this information under their own privacy and security practices.
  • Device and usage information, such as your IP address, browser type, referring pages, and browsing behavior on the Site, collected automatically through cookies and similar technologies.
  • Marketing preferences, such as your phone number and consent status if you sign up for SMS updates, or your email if you sign up for email marketing.

How We Use This Information

  • To fulfill and manage orders, process payments, and arrange shipping.
  • To communicate with you about your order, respond to customer service requests, and send policy or account-related notices.
  • To send marketing communications (such as SMS updates and promotional offers) — but only to those who have opted in, and you may opt out at any time (see "Your Rights and Choices" below).
  • To maintain, improve, and secure the Site, including detecting and preventing fraud.
  • To comply with legal obligations.

Cookies and Similar Technologies

Like most online stores, we use cookies and similar technologies (provided in part by our ecommerce platform, Shopify) to operate the Site, remember your cart and preferences, and understand how visitors use the Site. We and our advertising partners may also use this information, including through cookies and device identifiers, to show you ads that may be more relevant to your interests on other websites. Depending on where you live, you may have the right to opt out of this type of sharing — see Your Privacy Choices (linked in our footer), which already provides a Global Privacy Control (GPC) and manual opt-out mechanism.

[REQUIRED — BUSINESS OWNER MUST COMPLETE: list the specific advertising/analytics platforms actually connected to the Site, e.g. Meta Pixel, Google Ads, TikTok Pixel, if any. Do not leave this policy implying tools that are not actually installed.]

Who We Share Information With

We share personal information only with service providers who need it to help us run our business, including:

  • Shopify — our ecommerce platform provider, which hosts the Site, processes orders and payments, and provides fraud-prevention and analytics tools.
  • Postscript — our SMS marketing provider, which receives the phone numbers and consent status of customers who opt in to SMS updates, in order to send those messages.
  • Shipping carriers — [REQUIRED — BUSINESS OWNER MUST COMPLETE: name the carrier(s) used, e.g. USPS, UPS], who receive the shipping information necessary to deliver your order.
  • Other service providers as needed to operate the Site, such as [REQUIRED — BUSINESS OWNER MUST COMPLETE: list any other installed apps that access customer data, e.g. review platforms, help-desk tools].

We do not sell personal information for money. Depending on your state of residence, the advertising-related sharing described above may be considered a "sale" or "sharing" under certain state privacy laws, which is why the opt-out described above is provided.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with our legal, accounting, and reporting obligations.

Your Rights and Choices

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of certain uses. To make a request, contact us using the information on our Contact page. We will respond in accordance with applicable law.

You can opt out of SMS marketing at any time by replying STOP to any text message. You can opt out of email marketing using the unsubscribe link in any marketing email.

Data Security

We use reasonable administrative and technical measures, including those provided by Shopify's platform, to help protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

International Visitors

[REQUIRED — BUSINESS OWNER MUST COMPLETE: if you ship internationally or expect visitors outside the U.S., confirm whether additional disclosures (e.g., GDPR) are needed — recommend attorney review.]

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision.

Contact Us

Questions about this policy can be directed to us via our Contact page.

This policy is a general template and has not been reviewed by an attorney. It does not constitute legal advice. Given the applicable state privacy laws (which vary based on where your customers live) and the specific tools connected to your store, we recommend having this policy reviewed by a licensed attorney before relying on it, and updating the bracketed sections above before publishing.